活動簡介
1. The purpose of the competition:
The original plan was to take international students who were unable to return home during the summer vacation to travel to Wufeng, and feel the friendly of Taiwan. However, due to the outbreak of the epidemic, the plan will be changed to online tourism. At the same time, the online marketing competition is specially held through the production of online marketing works to cultivate International student marketing creative ideas.
2. Handler::
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Supervisors: Small and Medium Enterprise Administration, MOEA.
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Organizer: Dragon Tour
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Co-organiser: Wu-Feng Farmer's Association Distillery, Wu chun Tea Hall, JUST GO Shopping
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Executor: Cultural and Food Resources Planning and Research Centerin Providence University, Friendship in Taiwan
3. Competition theme:
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Produce online marketing works with creative ideas that use tourist attractions or local specialties in Wufeng District, Taichung City. (The format is not limited, such as web articles, FB/IG Post, Podcast, video, music, etc.).
4. Eligibility:
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International students studying in Taiwan.。
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Register as a team, with 3 people in each group.
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Entries must be original without counterfeiting or infringing on the intellectual property rights of others。
5. Competition schedule:
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Group registration: August 12, 2021 at 24:00.
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Receipt of works: August 20, 2021 at 24:00.
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Online voting: From August 22, 2021 to August 30, 2021.
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Result announcement: September 1, 2021.
6. Competition method::
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The organizer will select relevant experts to serve as review members. (The organizer reserves the right of final decision).。
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Online popularity voting on the FB with Friendship in Taiwan.
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評分標準:
40% review score.(60% creative, 20% expressive, 20% promotional)
60% online voting (According to the number of votes to convert the score ratio)。
7. Competition awards:
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First place: 1 group gets NT$ 6000 and free trip to Wufeng.
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Second place: 1 group gets NT$ 3000 and free trip to Wufeng.
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Third place: 1 group gets NT$ 1500 and free trip to Wufeng.
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Excellent work: 7 groups get free trip to Wufeng.
Note: The travel time will be adjusted according to the epidemic situation.
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競賽目的:
原計畫帶領暑假無法返鄉的國際學生至霧峰旅遊,進而感受台灣友善關懷溫暖,但因疫情爆發改為雲旅遊模式,同時透過社群作品的製作,落實實作與教學之目標,培養國際學生行銷創意發想,特舉辦此雲行銷競賽。
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辦理單位:
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指導單位: 經濟部中小企業處
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主辦單位: 金龍永盛旅行社
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協辦單位: 霧峰農會酒莊、有春茶館、9愛購
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承辦單位: 靜宜大學文化美食資源規劃與研究中心
Friendship in Taiwan
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競賽主題:
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以台中市霧峰區之旅遊景點或當地特產為行銷標的,加入創新創意的發想,製作社群作品(形式不限:網路PO文、Podcast、影片、音樂等)。
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參賽資格:
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全國大專校院、高中職在校之國際學生。
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本競賽以組報名,每組參賽3人。
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參賽作品須為原創無仿冒或侵害他人之智慧財產權。
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競賽時程:
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組隊報名:即日起至110年8月12日(四) 24:00止。
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作品收件: 110年8月20日(五) 24:00止。
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網路投票: 110年8月22日(日)至110年8月30日(一)
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結果公告:110年9月1日(三)於網路公布名次。
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評審方式:
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由主辦單位擇聘相關專家擔任評審委員。(主辦單位保留最後決定權)。
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Friendship in Taiwan粉絲專頁進行網路人氣投票。
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評分標準:
40% 評審 (創意性60%、表現性20%、宣傳性20%)
60% 人氣投票 (依得票數換算分數比例)。
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獎項內容:
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第一名:1組,獎金共6000元、阿罩霧之旅。
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第二名:1組,獎金共3000元、阿罩霧之旅。
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第三名:1組,獎金共1500元、阿罩霧之旅。
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佳 作:7組,阿罩霧之旅。
註: 阿罩霧之旅時間,視疫情狀況做調整。